Privacy policy

Last updated: February 19, 2026

Novu Limited
RM03, 24/F, Ho King Comm CTR,
2-16 Fayuen St, Mong Kok
Hong Kong
Registration No.: 79786782

NovuCraft operates this shop and this website, including all related information, content, features, tools, products, and services to provide you, as a customer, with a personalized shopping experience (the “Services”). NovuCraft is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, or disclose personal data when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. In the event of a conflict between our general terms and conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use, and disclosure of your data as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term “personal data,” we refer to information that identifies you or another person or can be directly associated with you. Personal data does not include information that is collected anonymously or has been anonymized so that it cannot identify you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such data:

  • Contact information including name, postal address, billing address, shipping address, phone number, and email address.
  • Financial data including credit, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
  • Account information including username, password, security questions, configurations, and settings.
  • Transaction information including the items you view, add to cart, add to a wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
  • Communications with us including information you provide when communicating with us, for example when you send a request to customer support.
  • Device information including information about your device, browser, or network connection, IP address, and other unique identifiers.
  • Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

  • Directly from you. We collect data, among other things, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal data.
  • Automatically through the Services. We collect data from your device, among other things, when you use our products or Services or visit our website, as well as through the use of cookies and similar technologies.
  • From our service providers. We collect data when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
  • From our partners and other third parties.

How do we use your personal data?

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

  • Providing, customizing, and improving the Services. We use your personal data to provide you with the Services. This includes fulfilling our contract with you, processing your payments, executing your orders, storing your configurations and items of interest, sending notifications related to your account, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, enabling you to submit reviews, and creating a personalized shopping experience, for example by recommending products based on your purchases. This may also include using your personal data to better customize and improve the Services.
  • Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing and promotional communications via email, SMS, or post, and to display advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart, as well as other activities related to the Services.
  • Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action against potentially fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password, or other access data with others.
  • Communication with you. We use your personal data to provide customer support and effective Services, respond to your inquiries in a timely manner, and maintain our business relationship with you.
  • Legal reasons. We use your personal data to comply with applicable law or respond to lawful processes, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation, or other adversarial proceedings, and to investigate potential violations of our terms or policies or enforce such terms and policies.

How do we share personal data?

Under certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties who perform Services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
  • We share personal data with business and marketing partners who provide marketing services and display advertisements to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activities across different merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to direct us not to share your information for targeted advertising.
  • When you request or otherwise consent to the sharing of certain information with third parties, for example to deliver products to you or when using social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or insolvency, to comply with legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services to provide and improve the Services. Data you submit to the Services is transferred to Shopify and third parties that may be located in countries other than your country of residence. To protect, expand, and improve our business, we also use certain enhanced Shopify features that incorporate data and information from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights. For more information about how Shopify uses your personal data and your rights, please refer to the Shopify Consumer Privacy Policy. Depending on your location, you may exercise certain rights regarding your personal data through the Shopify privacy portal.

Third-party websites and links

The Services may provide links to websites or other platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information on them. Information you provide in public or semi-public areas, including on third-party social networking platforms, may be viewed by other users without restrictions.

Children’s data

The Services are not intended for children, and we do not knowingly collect personal data from children who have not reached the age of majority in their country. If you are a parent or guardian of a child who has provided us with personal data, you may contact us to request deletion. As of the effective date of this Privacy Policy, we have no knowledge that we “sell” or “share” personal data of individuals under 16 years of age.

Security and retention of your data

No security measures are perfect, and we cannot guarantee “perfect security.” Information you send to us may be at risk during transmission. We recommend not using insecure channels to send sensitive information.

How long we retain your personal data depends on various factors, including whether we need the data to manage your account, provide Services, comply with legal obligations, resolve disputes, or enforce agreements.

Your rights and choices

Depending on your location, you may have certain rights regarding your personal data:

  • Right of access
  • Right to deletion
  • Right to correction
  • Right to data portability
  • Managing communication preferences

If you are located in the UK or EEA, you may also have:

  • Right to object or restrict processing
  • Right to withdraw consent

You can exercise these rights by contacting us using the details below.

Complaints

If you have complaints, contact us using the details below or file a complaint with your local data protection authority.

International transfers

Your data may be transferred and processed outside your country. We rely on standard contractual clauses or equivalent safeguards where required.

Changes to this Privacy Policy

We may update this Privacy Policy. Updates will be posted on this website and the “Last updated” date will be revised.

Contact

If you have questions, contact us by email at novulimited11@gmail.com or by mail at:
2-16 Fa Yuen Street, RM03, 24/F, HO KING COMM CTR, Mong Kok, KL, HK

For the purposes of data protection law, we are the data controller of your personal data.